Most Prominent Music Tech Start-ups in India
Music and technology are profoundly and irreversibly connected. Trends like artificial intelligence (AI), machine learning, Blockchain, and bots are the latest innovations making waves in the music technology landscape, but artists, digital media brands, and record companies don’t necessarily need to understand these concepts in depth to take advantage of their potential.
Technology innovation has played an essential role in the music industry ecosystem. From discussing a brand new artist’s strategy for trying to get noticed in the business to analyzing the staggering complexities of revising the manner in which royalties are collected and distributed, tech solutions are always a big part of the conversation.
Mavrix/MySwar
Param Arunachalam, a former Infosys employee, founded Mavrix. Mavrix has a single goal – to be India’s most prominent music discovery engine. The core team of Mavrix also created MySwar.com, which according to them, has the most diverse range of any guide to Bollywood music as well as non-film music. It is available for both Android as well as iOS devices. Their database also includes artist biographies, award information, and credits.
Saavn
Kroomsa
A platform for independent artists and bands, Kroomsa is a music startup based out of New Delhi. A portal through which Artists can upload their music which is then available for download and online streaming. Founded by Paras Chopra, Kroomsa lets you showcase your talent to the world, and also helps you get advertising. The platform gives away 20 percent of its ad revenue to NGOs, 40 percent to the artist or the band, and keeps 20 percent for itself.
Musicoin
From Mug To Mike
Founded by Sunil Koshy, a trained singer as well as a techie, he aims to pave a new road for potential singers with his startup. He conducts workshops where participants are given the opportunity to record at high-end studios. Furthermore, a detailed analysis is provided to participants that highlight the areas that need improvement.
These promising startups are just a small sample of the many innovators working on developing new tech solutions to meet the needs of the evolving music business. Technology and music are increasingly intertwined, allowing for deeper engagement, enhanced discovery, and a better industry for us all.
Music Inc. is a conference that aimed at finding solutions on how to improve the packaging of music as a product by aligning it to media, advertising, brands, and technology. The conference is a push towards a collaborative effort for creating innovative music experiences.
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