Wishberry's Tie Up With Rolling Stone Is To WATCH OUT For
The music business environment in India is getting louder and faster by the minute! News of collaborative projects and ideas are coming up every other day. Most of that has been seen on the corporate side of things with big music companies trying to make their way into this gigantic, untouched market, but we haven't seen much happening in the Independent Music Scene in terms of these developments. Wishberry and Rolling Stone are here to change that though! If you don't know Wishberry, they're a company that let artists crowd fund campaigns on their portal. Dhruv Visvanath successfully funded his latest album 'Lost Cause' with much success.
SHOWCASING 6 ARTIST
The project, in collaboration with Rolling Stone short listed 6 bands from the country and crowdfund a music video for them! Although artists have had successful in crowd funding campaigns recently, no project has come up in the country with such a massive lineup and extent. Further, all the artists play music across various genres, which makes the project quite representative of the Independent Music Scene in the country. Here they are:
The Manta Sidhu Ensemble
We chose crowdfunding for the production of our first ever music video because we want our audience to be a part of the journey, in a very real and tangible manner. You only encourage an idea or a project when you genuinely believe in it, and crowdfunding is a proof of that. We want our audience to take a step forward and join us in making this dream come true."
Ratnang Singh
Even though we (independent music artists) have access to platforms like YouTube and SoundCloud to share our music, it is very difficult for us to compete against popular artists that are backed by Corporates. Music videos are super expensive to produce! 'Watch Out’ has presented me with his great opportunity to actually get a top notch video made with full freedom.
Komorebi
Aankh Micholi
Sanjeeta Bhattacharya
Gowry Lekshmi
India has its own share of Ed Sheerans and Adeles but it is the lack of capital for video production that deters them from promoting their own original compositions instead of covers. Through this crowdfunding initiative, we want to make sure that money does not stand in the way of talent. Rolling stone India has been the perfect partner in this journey.
Well what are you waiting for? Head down to the Wishberry campaign and make sure you pledge to all of these wonderful artists and help them out in creating their artistic vision through their music videos! REMEMBER! It's an all or nothing campaign, so if the artists don't get the money they require, the project will sadly be called off. This is your time to help out the Independent Music Scene in our country and take it to the next level!
https://www.wishberry.in/watch-out/
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