The Indian Festival League | What & Why!

Share It

The Indian Festival League | The League of Indian Festival Promoters

Event Capital, A Laqshya Media Group Company brings to you Indian Festival League. Indian Festival League is the first of its kind opportunity for the event industry professionals that will also bring together 3 other mega industries: Entertainment, Culture & Tourism on one platform. While we've seen a rise of Sports leagues in India, the mega cultural league is one to watch out for. The concept is first of its kind and unites the events and entertainment industry. Promoting Indian events and entertainment industry to join in and celebrate festivals.

What Is Indian Festival League?

The Indian Festival League is slated to be a nationwide league for event industry professionals that will see participation from 8 teams representing 8 different states of the country. Each Franchisee team will consist of Festival Promoter (Event Agency), HNI/Corporate (Brand), Celebrities (Face of the festival) and the State Tourism Body. These teams would then have to produce a festival showcasing the best of music, culture, food, art and other highlights of their respective state. Corporate megabucks, Bollywood glamour and the sound of the audience cheering for their local talent; this new cocktail will revolutionize Entertainment.

Why Indian Festival League?

They don't call them festivals for no reason, it's all about uniting everyone together, celebrate culture and colors. Indian festival league is likely to contribute towards the growth of events & entertainment industry, boost the tourism industry, promote local culture, and a chance to establish a unique identity for every participating state.

1. Promoting India as a Festival Country

The Indian festival league is likely to amplify the festival culture of India. With rising number of independent concerts, festivals, small-scale gigs we foresee that this league is going to drive a sense of competition yet unite the events and entertainment industry. A great example to learn from would be how Edinburgh estabilished itself as a festival city over the past 70 years.

2. Attract Tourists

Promote tourism, while the tourism & cultural ministry of India works every day towards promoting our culture and organize festivals across the country, the Indian Festival League is likely to create a big pull for tourists during that season if marketed correctly globally. Festivals are a great anchor for attracting tourism. While India as a cultural destination is always available, the opportunity of having to attend a festival makes tourists/visitors plan the trip around the festival and take advantage of the event.

3. Promote Local Culture

As the country's events and entertainment industry is showing a steady growth, we need to ensure we consistently support the local community. For the residents themselves, festivals are a great way to celebrate the local culture and interact with the community. In the tourism events context, festivals can boost local community in two major ways, First, people of the local culture being flattered by the international interest in their culture. Second, The tourists and visitors spending money within the community, enhancing the local economy, supporting restaurants, hotels, musicians, and other tourism-related businesses.

4. Improving The Image of A State, A Chance To Fix It!

India globally is known for two contrasting images. One is of sheer poverty and lack of infrastructure of a developing nation, while the other is that of a culturally rich, geographically beautiful, and a great tourist attraction. The Indian Festival League is likely to showcase the brighter side of the participating states. This could be a chance to establish an identity for the state, sort of a rebranding opportunity. Along with tourists, festivals attract media & journalists from across the globe. For these audiences, festivals are a "media event", generating an opportunity for an interesting story for their media. Such stories are different from a destination specific story (more to do with geography, infrastructure, living conditions, etc). The Indian Festival League would lead to expanding the image of the place and creating a window for positive media coverage of the stage. At the time of festivals, it is easier for destinations to demonstrate their positive facets, focusing the media attention on favorable occurrences.