PepsiCo Brings Simon Fuller's Now United To India Ft. Badshah
Global pop sensation and Simon Fuller's brainchild, 'Now United', are coming to India in association with Pepsi. The group is set to begin their India tour on November 26th. Widely celebrated Indian rapper, Badshah, is also a part of this collaboration. Now United and Badshah have recorded a song titled, 'How we do it,' together. The single would be releasing this November 29th.
Who Are Now United?
A GIANT pop group that features 14 singers and dancers from 14 different countries including India, Brazil, the Philippines, Finland, Senegal, and the US, amongst others. This line up also features a 17-year-old dancer, Shivani Paliwal, who is from Udaipur, Rajasthan. During the tour, Shivani would be visiting Mumbai, Delhi, Agra, and Jaipur to share Now United's experiences with the fans.
I first worked with Pepsi with the then unknown group, Spice Girls. Here I am, many years later, working with the brand again continuing to push the boundaries with my new global pop group, Now United. Thanks to the brand, we have been introduced to the extraordinary Badshah, an artiste with huge respect and popularity. His collaboration with Now United on the song 'How We Do It' is an incredible combination. I can't wait for our Indian journey together to begin. - Simon Fuller
Meet The Curators "One Digital Entertainment"
Badshah X Now United
The widely celebrated, country's top rap artist Badshah has been leading the brand endorsement and international collaboration space. While we can point many of the greatest achievements of the artist, this collaboration definitely adds another feather to his hat. Here's what he had to say....Echoing his thoughts, rapper Badshah said, “Over the years, Pepsi has created powerful platforms which allow artists to connect with their fans in unique ways. By collaborating with Now United, I am getting a chance to perform in a different way than I ever have before. They are an incredibly talented group of artists and I am really excited about the chance to perform with them. They’re going to be in Mumbai soon and we have some exciting things planned. I cannot wait for my fans to see what we have in store. ”
Here's what Tarun Bhagat, Director - Marketing, Hydration and Cola, PepsiCo India Had To Say
We have always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that. We are committed to identifying new and upcoming talent and giving them a stage to showcase their art. Through this platform, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience.
Now Go Grab Your Pepsi, And Listen To Some "Now United"
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Tags : News Business Slider badshah Now United Simon Fuller One Digital Entertainment Pepsi