Amazon Prime Music Joins The Indian Music Streaming Club!
With the growing streaming market in India, it is about time for Multinational giants Amazon is finally ready to bring Amazon Prime Music here.
Tie up with Zee Music and Saregama
At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists, said Sahas Malhotra, director Amazon Music, India.
Amazon Prime Indian story
After launching Prime membership programme in India in July 2016, the global e-commerce giant has introduced a number of add-on benefits with the Prime subscription. In December 2016, Amazon introduced Prime Video service in India which provides its customers exclusive access to movies. Amazon also influenced by Netflix started their Amazon’s original series along with premium content beyond borders. Amazon Prime now encompasses over 11Million Prime-eligible products across categories in India this year, compared to the 2 Million products it offered in 2016.
India Showed A Growth Of more than double in its business in India in FY17, with over 105% growth in revenues.
"India continues to be a good story for us. We feel that it's had a lot of growth in the past year. In fact, more Prime members joined India's Prime programme in the first year than we've seen in any other country in the history of the world, our world," Amazon Senior VP and CFO Brian Olsavsky said in an investor call. Read More On Economic Times.
Source: Variety
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