Spotify India Insights From First Week Post Launch!
Spotify Turns A Week Old in India - Hop Right In To Find Out How It Went!
After multiple challenges and indicative plans to launch in India for about a year now, we finally saw Spotify make way to our home screens last week! While many active streaming users are waiting for the complete catalog to be uploaded ( Talking about Warner here!), the streaming app saw a happy first week with 1 Million Unique Subscribers in India.
Indians are starting off strong by listening to musicians and tracks from around the globe, with 68% of artists in the top 50 hailing from across the world outside India.
Although the top-streamed songs ( No.1 “Sucker” – Jonas Brothers, No.2 “I Can’t Get Enough” – benny blanco ft. Selena Gomez, J Balvin, Tainy, No.3 “7 rings” – Ariana Grande) represent music from around the world, the most-searched artists (No.1 Arijit Singh, No.3 Tanishk Bagchi, No.4 Badshah) tend to be local.
The top playlists compromise a blend of languages (No.1 Today’s Top Hits, No.2 Top Hits Hindi, No.3 Top Hits Punjabi), resembling the diverse taste of the music-loving nation.
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